Atlantic Canada Marketing & Communications Professional Development Program

Halifax, Nova Scotia, January 24 - February 2, 2011

The Centre for Excellence in Communications (CEC) and The Centre of Excellence for Public Sector Marketing (CEPSM), Ottawa, are offering a series of professional development workshops for the Atlantic Canada public and not-for-profit sectors in the context of the

Atlantic Canada Marketing & Communications Professional Development Program, Halifax, Nova Scotia, January 24 - February 2, 2011.

WHY ATTEND?

The Atlantic Canada Marketing & Communications Professional Development Program is an opportunity for communications and marketing professionals, executives and managers to enjoy focused and tested professional development and training. The eight courses available have been successfully delivered to thousands of public, not-for-profit sector and other participants. They provide learning that is conceptually rigorous and practical, and that can be applied immediately. Course content is specifically relevant to the challenges faced by Atlantic Canada marketers, communicators and anyone working in related areas.

The Atlantic Canada Marketing & Communications Professional Development Program:

• Provides learning for individual career development and for building organizations’ leadership capacity;
• Offers tools, techniques and strategies to enable managers and their marketing and communications professionals to better serve the needs of their internal and external partners and effectively reach key audiences and markets;
• Helps strengthen organizations’ communications and marketing capabilities;
• Offers access to professional development opportunities while saving costs and time and maximizing training budgets;
• Provides excellent networking opportunities and the chance to see what others in the same professional areas are doing.
  

WORKSHOP SCHEDULE

	Workshop Date	Price	Registration Status
Strategic Communications Planning: Critical Steps and Techniques	January 24, 2011	$675
Measuring Communications Performance and Success through a Performance Measurement Framework and Strategy	January 25, 2011	$675
Effective Messaging	January 26, 2011	$675
Competencies for Communications Professionals	January 27, 2011	$675
Social Marketing Strategies and Behavioural Change: Translating Strategies into Action	January 31, 2011	$675
Strategic Social Media Engagement in the Public Sector	February 1, 2011	$675
Low-Cost Marketing Strategies for the Public and Not-For-Profit Sectors	February 2, 2011	$675

FEES

1-Day Workshops $675*
20% Group Rate Discount for 3+ Individuals from the Same Unit*

For each workshop, groups of 3 or more will receive a 20% discount off of the regular workshop fee for all but the first two registrations. Registrations need to be coordinated centrally by the relevant unit, with registrations # 1, 2, 3, etc. indicated in the additional comments section of each participants' registration. *Cannot be combined with other discounts.

NOTE: Organizational unit is defined as a Branch, Bureau, Division or Sector.

Regular Workshop Fee	$675.00*
Group Rates
1st and 2nd registrants	$675.00* each
3rd and 4th registrants	$540.00* each
Saving for 3 registrants	-$135.00*
Saving for 4 registrants	-$270.00*

Past Participant Discount

Any workshop registrant who previously participated in a CEC open workshop or registers for more than one workshop will automatically receive a 10% discount for each workshop beyond their initial registration. *Cannot be combined with other discounts.

In-House Workshops for up to 20 Participants from One Organizational Unit

Well suited for organizations with potential groups of communications, policy or program staff working on the same issues and programs.

Workshop duration	1/2 day	1 day	2 days
In-House session (Off-the-shelf)	$3,000.00*	$4,950.00*	$8,750.00*
Customization cost	$1,250.00/day*

* Prices do not include HST