STRATEGIES FOR SOCIAL MEDIA: DEVELOPING A SOCIAL MEDIA MARKETING PLAN (A004)
Atlantic Workshops > Social Media Strategies
WHY SHOULD YOU ATTEND?
The new era of social media/web 2.0 is having a major impact on what and how organizations communicate with key audiences – both external and internal. The world of one-way communication, of one source to many readers, viewers or listeners – is rapidly changing into a multi-facetted communications universe; where mass customization and increased relevancy is made possible.
To take advantage of the opportunities and deal with the challenges presented by this new universe, public sector organizations need to take a strategic approach to enhancing and opening up communication channels with target audiences through the use of contextually relevant social media tools and applications. This workshop, developed by the Centre of Excellence for Public Sector Marketing (CEPSM) and specifically tailored to the government and not-for-profit environment, is designed to provide a practical, concrete approach to using social media. No prior experience is necessary.
WHAT WILL YOU LEARN?
- An understanding of the basic elements of web 2.0, government 2.0, and all related terms
- The latest internet usage statistics and social media user segmentation
- How to determine which social media tactics would make sense for your organization based on your organization's strategic objectives
- The necessary mindset shift that needs to take place within the organization
- How to properly use and leverage various tools, be it on-line social networks, blogs, podcasts, wikis, video, rss feeds and/or virtual worlds to help you reach your organization's objectives
- How to incorporate automated social media monitoring activities into your daily schedule
- How to properly and accurately measure performance of your online engagement
- How to save money and time by using free applications
- How to stay constantly well-ahead of the curve through "crowd-sourced" research
- The latest government and not-for-profit web 2.0 initiatives and case studies
- How others are working around and/or within various government policies and acts
- How to develop a strategic framework for your next social media engagement initiative
- Awareness of the latest communities, events and working groups related to the evolution of web 2.0 in the public and not-for-profit sectors in Canada and abroad
WHAT WILL YOU TAKE AWAY?
- PDF copy of the Social Media Marketing Workbook
- PDF copy of the Social Media Marketing Presentation
- Participant Workbook
Agenda |
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|---|---|
8:45 - 9:00 |
Introductions Workshop objectives and agenda overview. Participants' introductions and expectations. |
9:00 - 9:30 |
Definitions of Web 2.0, Government 2.0, Social Media, etc. An overview of important definitions. |
9:30 - 10:00 |
General Canadian Internet and Social Media Statistics Specific Segment Statistics A micro-look at selected segments of internet and social media usage statistics. |
10:00 - 10:15 |
Break |
10:15 - 11:00 |
Introduction to Social Media Tools How to differentiate between tools and concepts (RSS, Blogs, Social Networks, Microblogs/Twitter, Wikis, Social Bookmarking, Podcasting, Web Widgets, Mashups, Virtual Worlds). |
11:00 - 11:45 |
Why this is not just Another bubble Why social media are here to stay. Relevant Concepts |
11:45 - 12:15 |
Barriers and Challenges What types of challenges may you experience when trying to implement a social media engagement strategy? Examples of how barriers and challenges have been overcome. |
12:15 - 13:15 |
Lunch |
13:15 - 14:45 |
Developing your Social Media Marketing Plan Using the CEPSM workbook, you will begin to develop your own social media marketing plan. |
14:45 - 15:00 |
Break |
15:00 - 16:15 |
Developing your Social Media Marketing Plan continued |
16:15 - 16:30 |
Final Thoughts, Wrap-up and Workshop Evaluation |
Instructor
Mike Kujawski
A frequent international speaker and dynamic workshop instructor on social media, he created Canada’s first national workshop on developing a social media marketing strategy in a public sector setting.
When, Where How much?
Date not set
Halifax, Nova Scotia
$675 (+ tax)
Register for a workshop
By mail
The Centre for Excellence in Communications
Suite 214,
223 Colonnade Rd South
Ottawa, Ontario,
K2E 7K3
By email
By telephone
(613) 233 2175
By fax
(613) 233 7617