Instructor
Mike Kujawski
Mike Kujawski is a passionate marketing and social media strategist who helps public sector and non-profit organizations excel.
When, Where How much?
When: Date not set
Where: Halifax, Nova Scotia
How much: $675 (+ tax)
Testimonials
"Great progressive approach and exercises, plus the case study"
"The course was well organized and the material provided was very useful"
"This course provided hands on approaches and processes that I can use in my position"
STRATEGIC SOCIAL MEDIA ENGAGEMENT IN THE PUBLIC SECTOR (A004)
WHY SHOULD YOU ATTEND?
The new era of social media/web 2.0 is having a major impact on what and how organizations communicate with key audiences - both external and internal. The world of one-way communication, of one source to many readers, viewers or listeners - is rapidly changing into a multi-facetted communications universe; where mass customization and increased relevancy is made possible.
To take advantage of the opportunities and deal with the challenges presented by this new universe, public sector organizations need to take a strategic approach to enhancing and opening up communication channels with target audiences through the use of contextually relevant social media tools and applications. This workshop, developed by the Centre of Excellence for Public Sector Marketing (CEPSM) and specifically tailored to the government environment, is designed to provide a practical, concrete approach to leveraging social media. No prior experience is necessary.
WHAT WILL YOU LEARN?
The workshop will focus on:
- An understanding of the basic elements of web 2.0, government 2.0, and all related terms
- The latest internet usage statistics and social media user segmentation
- How to determine which social media tactics would make sense for your organization based on your organization's strategic objectives
- The necessary mindset shift that needs to take place within the organization
- How to properly use and leverage various tools, be it on-line social networks, blogs, podcasts, wikis, video, rss feeds and/or virtual worlds to help you reach your organization's objectives.
- How to incorporate automated social media monitoring activities into your daily schedule
- How to properly and accurately measure performance of your online engagement
- How to save money and time by using free applications
- How to stay constantly well-ahead of the curve through "crowd-sourced" research
- The latest government web 2.0 initiatives and case studies
- How others are working around and/or within various government policies and acts
- How to develop a strategic framework for your next social media engagement initiative
- Awareness of the latest communities, events and working groups related to the evolution of web 2.0 in the public sector in Canada and abroad.
WHAT WILL YOU TAKE AWAY?
- PDF copy of the Social Media Marketing Workbook
- PDF copy of the Social Media Marketing Presentation
- Participant workbook
| Agenda | |
|---|---|
| 8:45 - 9:00 | Introductions Workshop objectives and agenda overview. Participants' introductions and expectations. |
| 9:00 - 9:30 | Definitions of Web 2.0, Government 2.0, Social Media, etc. |
| 9:30 - 10:00 | General Canadian Internet and Social Media Statistics Specific Segment Statistics |
| 10:00 - 10:15 | Break |
| 10:15 - 11:00 | How to differentiate between tools and concepts (RSS, Blogs, Social Networks, Microblogs/Twitter, Wikis, Social Bookmarking, Podcasting, Web Widgets, Mashups, Virtual Worlds |
| 11:00 - 11:45 | Why this is not just another bubble Explanation of concepts such as the free economy, the long tail, crowd-sourcing, mass collaboration, wisdom of the crowd, and democratization of the web |
| 11:45 - 12:15 | Barriers and Challenges Success Stories |
| 12:15 - 13:15 | Lunch |
| 13:15 - 14:45 | Developing your Social Media Marketing Plan (using the CEPSM workbook) |
| 14:45 - 15:00 | Break |
| 15:00 - 16:15 | Developing your Social Media Marketing Plan continued |
| 16:15 - 16:30 | Final Thoughts and Wrap-up |