June 17, 2011
Strategic Communications Planning
June 21-22, 2011
How to Become a Successful Media Relations Officer
June 27-28, 2011
Communicating Change and Transformation
June 30, 2011
Register For CEC Mailing List
The Centre's team of experienced professionals provides consulting services in both official languages as required by clients in all the areas in which the CEC offers professional development and training.
Consulting projects undertaken by the Centre team include:
- upstream development of corporate branding strategy;
- corporate identity development;
- communications, marketing and media relations strategies;
- evaluation of organizational external relations and communication plans;
- design of a federal government-wide results-based communications monitoring and evaluation framework;
- development of corporate messaging systems;
- organizational publication policy review and development;
- public consultation;
- outreach programs;
- horizontal governance.
The CEC also offers its Output Learning service which combines traditional consulting for a client around a particular need with structured development of staff knowledge and skills through actually meeting the need.
Output Learning ™
The aim of Output Learning is to obtain a specific, agreed-upon result and provide sufficient "learning by doing" so that participants can apply techniques, skills and knowledge themselves in the future. It can also contribute to facilitating internal communications, team building and organizational "buy-in."
Learning by Doing
Essentially, a project or task is identified which will bring a specific result or output in response to a defined need, for example, a corporate communications strategy, and offers an opportunity for people to learn new techniques or develop or practice their existing skills and knowledge as they carry out the project.
The Centre works with the responsible managers to:
- clearly identify the result required;
- specify training objectives and content;
- determine a structured, interactive process to achieve the result and training objectives;
- agree upon the group of staff participants.
The number and level of staff involved may vary. In some cases, headquarters and regional staff are brought together - face-to-face preferably or a combination of face-to-face sessions and teleconferencing if necessary – in others, a small group from one unit.
The process consists of a two to three-day session that moves the project forward stage by stage. Participants are given “homework” prior to a session to enable informed, productive and efficient discussion. CEC facilitators/instructors then work with the group to clarify issues, arrive at results and ensure that outcomes are recorded.
At the end of a session, the CEC produces an agreed-upon written version of what has been decided.