Home | Contact

Communicating Corporate Change and Transition: The Essentials (B009)

Workshops > Business > Complete List > Change and Transition

WHY SHOULD YOU ATTEND?

Change is now a way of life for organizations, their leaders, managers and employees. Successful organizations understand the need to lead in dealing with change - whether internally or externally generated - and how to communicate about change.

The Communicating Corporate Change and Transition: The Essentials is designed to help managers plan, develop and implement the strategic change communications programs required to:

convey a sense of urgency around the need for change;
secure a commitment to change from critical internal and external audiences;
sustain the momentum for change over the long-term.

Anyone tasked with leading or implementing change communications will benefit.

WHAT WILL YOU LEARN?

Why change communications is recognized as one of the most powerful instruments available to guide the transformation of an organization's priorities, behaviour and performance.

How to develop and apply change communications in order to focus the organization's human resources on meeting, managing and overcoming the challenges of change.

The skills and tools to articulate, build and sustain support for all kinds of organizational change, including:

Understanding the dimensions of change, including types of and approaches to change;
How to build and initiate change communications for internal and external stakeholders and audiences;
Preparing communications that help organizations become change ready;
The different change communications methodologies designed to engage key groups and individuals in planned change processes;
How to use communications to help people adapt to change;
How to use change communications to address and shift an organizational culture;
The range of options available to successfully move stakeholder and audience groups from adversarial to supporting positions;
Communications approaches designed to limit resistance to change and information overload;
How to use communications to build and sustain trust; and
How to build and implement a manageable and cost-effective change communications strategy.

WHAT WILL YOU TAKE AWAY?

Workbook and ready-to-use planning tools and templates designed to facilitate the development, design and implementation of change communications programs.

PROGRAM
8:45 - 9:00 AM	Registration, Coffee and Introductions
9:00 - 9:30 AM	The Concepts of Change and Strategic Change Communications
9:30 - 10:00 AM	Typical Types of Individual and Organizational Change
10:00 - 10:15 AM	Health Break
10:15 - 11:00 AM	Reactions to Change: Why Individuals Respond the Way They Do! Overview of how and why people react to change Review of the psychological processes individuals pass through during change Examination of why individuals resist change and how to manage resistance
11:00 - 11:45 AM	How to become a Change Communications Strategist The role of the communicator and communications practitioner
11:45 AM - 12:30 PM	Practical Exercise
12:30 - 1:15 PM	Lunch
1:15 - 2:00 PM	The Steps to Build a Change Communications Strategy Steps to engage your colleagues, clients and others in change How to communicate a ‘change vision’ Requirements for building a change communications strategy
2:00 - 2:45 PM	Proven Tactics to Communicate Change Methods designed to communicate change relentlessly and successfully
2:45 - 3:00 PM	Health Break
3:00 - 3:45 PM	Practical Exercise
3:45 - 4:15 PM	Essentials of Monitoring and Evaluating Change Communications Outline of simple and cost-effective monitoring and evaluation techniques and tools
4:15 - 4:30 PM	Wrap-up and Workshop Evaluation

Instructor

David Kardish

David Kardish, APR, is President of the CEC and has over twenty years of experience working in all aspects of communications in Canada and the United Kingdom.

read bio