Home | Contact

REVITALIZE YOUR WEB SITE - USER-FOCUSED STRATEGIES
THAT DELIVER RESULTS (B007)

Workshops > Business > Complete List > Revitalize your Web Site

WHY SHOULD YOU ATTEND?

You keep hearing your website isn't effective. "We need to redesign." You're convinced your web presence needs to be changed. But, what to keep, what to change and what to add. So where do you to turn for a solution, or even what a solution should look like?

Start by asking 'how effective is our website strategy'?

Does your Website appeal to all your markets?
Does it draw people in and keep their attention?
Does it make a convincing case for your products and / or services?
Are you generating enough traffic and online buzz?
And, most importantly, are you getting the results you want?

If you've decided to change but are not sure what that change should be, this course - designed for web managers, marketing primes, the web team and for organizations planning a website update - will provide a structured and logical approach via interactive case study-based activities for your web revitalization project.

WHAT WILL YOU LEARN?

Understanding and mapping your web objectives
Defining success metrics for your website
Translating your web objectives into actionable, results-oriented and focused projects
Mapping corporate objectives with online objectives
Meeting audience needs in parallel with business objectives

WHAT WILL YOU TAKE AWAY?

Workbook with checklists
Exercise hand-outs

PROGRAM
9:00 - 9:10 AM	Participant Introductions and Workshop Overview
9:10 - 10:30 AM	Web Strategy Review - Challenges/Opportunities Reviewing website objectives Aligning corporate and on-line objectives Impact of redesign on your organization Exercise: Determining strategic drift
10:30 - 10-45 AM	Break
10:45 - 12:15 PM	Website Audit Visitor behaviour User needs analysis – research and feedback Covering all the bases Exercise: Fast track audit
12:15 - 1:15 PM	Lunch
1:15 - 2:45 PM	Environmental Assessment Drivers impacting your success Best practices – market and competition SWOT Analysis Exercise: Case study
2:45 - 3:00 PM	Break
3:00 - 4-15 PM	Developing Your Revitalization Implementation and Action Plan Key elements What to change and what to keep Eeveloping an effective communications strategy Exercise: Case study
4:15 - 5:00 PM	Wrap-up and Evaluation

Instructor

Don Candon

Don Candon is an expert in customer service, sales, marketing and strategic sales management and the key role and place of technology in business and organizations.

read bio