COMMUNICATING TO GET BUY-IN (G008)

Complete List > Communicating for Buy-In

WHY SHOULD YOU ATTEND?

"Buy-in", we all use the term, but what is it? And how do we ensure our team members, peers, senior managers and stakeholders have buy-in? Not just the most recent buzz word, buy-in defines who is committed to whom for what and when and then how progress is to be measured. It is the culmination of a process that involves vision, persuasive communication, mutual understanding of desired results, commitment, responsibility for self and a way to track progress towards results. Participants will develop a buy-in and commitment strategy, based on theory and case study, which can be applied immediately in the workplace.

WHAT WILL YOU LEARN?

• How to develop a buy-in and commitment strategy (to be used with tasks, projects or people)
• How to bring others to share your and your organization's vision
• The foundations of commitment: credibility, trust, mutual agreement
• Types of buy-in (and which type you want in your organization)
• The language of commitment (and how to challenge perceived lack of commitment)
• Action planning
• Developing a commitment charter for your team

WHAT WILL YOU TAKE AWAY?

• A model of buy-in and commitment
• The commitment charter
• A buy-in and commitment checklist
• Workbook

FEDERAL GOVERNMENT COMPETENCY

• Engagement: Working effectively with people, organizations and partners
• http://www.tbs-sct.gc.ca/tal/kcl/ekl-eng.asp

8:45 - 8:50	Introductions and Workshop Overview
8:50 - 10:00	Introduction and developing a Buy-in Strategy Defining buy-in and the buy-in culture; types of buy-in; introduction to the buy-in and commitment model; credibility; vision; communicating vision (and changes in priorities)
10:00 - 10:15	Break
10:15 - 11:30	Persuasion The “who” of a buy-in and commitment strategy (functional vs. hierarchical); identifying negotiable/non-negotiable tasks (“what” and “how”); persuasion ; testing buy-in and commitment (questions) Exercise (role play: persuasion)
11:30 - 12:30	Commitment Inviting commitment ; barriers to commitment; role of dissent and space for dissent(ers); introduction to the commitment charter; language of commitment (and no commitment); Peter Blocks’ “six conversations that build accountability;” the coach approach to challenging alleged commitment; action planning; exercise (asking for commitment)
12:30 - 13:30	Lunch
13:30 - 15:00	Measuring progress and sustaining commitment Role play exercise in pairs based on distributed case studies (“what’s missing from this picture?”); progress indicators; timing; monitoring progress; rewards, recognition, consequences of non-committed actions; beginning case study exercise (developing a buy-in and commitment charter from distributed case studies)
15:00 - 15:15	Break
15:15 - 16:15	Case study exercise (continued) Participants finish developing buy-in and commitment charters from distributed case studies and report out
16:15 - 16:30	Wrap-up and Workshop Evaluation Participants will complete a short evaluation