COMMUNICATING FOR BUY-IN, COMMITMENT AND ACTION (G008)
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WHY SHOULD YOU ATTEND?
“Buy-in” … we all use the term, but what is it? And how do we ensure our team members, peers, senior managers and stakeholders have buy-in? Not just the most recent buzz word, buy-in defines who is committed to whom for what and when and then how progress is to be measured. It is the culmination of a process that involves vision, persuasive communication, mutual understanding of desired results, commitment, responsibility for self and a way to track progress towards results. Participants will develop a buy-in and commitment strategy, based on theory and case study, which can be applied immediately in the workplace.
WHAT WILL YOU LEARN?
- How to develop a buy-in and commitment strategy (to be used with tasks, projects or people)
- How to bring others to share your and your organization’s vision
- The foundations of commitment: credibility, trust, mutual agreement
- Types of buy-in (and which type you want in your organization)
- The language of commitment (and how to challenge perceived lack of commitment)
- Action planning
- Developing a commitment charter for your team
WHAT WILL YOU TAKE AWAY?
- A model of buy-in and commitment
- The commitment charter
- A buy-in and commitment checklist
- Workbook
Agenda |
|
8:45 - 8:50 AM |
Participant Introductions and Workshop Overview |
8:50 - 10:00 AM |
Defining buy-in and the buy-in culture; types of buy-in; introduction to the buy-in and commitment model; credibility; vision; communicating vision (and changes in priorities) |
10:00 - 10:15 AM |
Break |
10:15 - 11:30 AM |
Persuasion The “who” of a buy-in and commitment strategy (functional vs. hierarchical); identifying negotiable/non-negotiable tasks (“what” and “how”); persuasion ; testing buy-in and commitment (questions) Exercise (role play: persuasion) |
11:30 AM - 12:30 PM |
Inviting commitment ; barriers to commitment; role of dissent and space for dissent(ers); introduction to the commitment charter; language of commitment (and no commitment); Peter Blocks’ “six conversations that build accountability;” the coach approach to challenging alleged commitment; action planning; exercise (asking for commitment) |
12:30 - 1:30 PM |
Lunch |
1:30 - 3:00 PM |
Measuring progress and sustaining commitment Role play exercise in pairs based on distributed case studies (“what’s missing from this picture?”); progress indicators; timing; monitoring progress; rewards, recognition, consequences of non-committed actions; beginning case study exercise (developing a buy-in and commitment charter from distributed case studies) |
3:00 - 3:15 PM |
Break |
3:15 - 4:15 PM |
Case study exercise (continued) Participants finish developing buy-in and commitment charters from distributed case studies and report out |
4:15 - 4:30 PM |
Wrap-up Final comments; workshop evaluation |
Instructor
Debrah Martin
Debrah Martin is the President of the International Coaching Centre
Inc. and an expert in interpersonal communication who consults, trains
and coaches in the private and public sectors.
When, Where How much?
Register for a workshop
By mail
The Centre for Excellence in Communications
Suite 214,
223 Colonnade Rd South
Ottawa, Ontario,
K2E 7K3
By email
By telephone
(613) 233 2175
By fax
(613) 233 7617
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Testimonials
"I have heard of some of these ideas before but to see them put into a process is invaluable"
"I really liked the concrete tools we walked away with"
"In order to properly engage others, I have learned that I need to look at my own level of commitment - and I now have the tools to do that."