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David Kardish, APR, is a founding partner and current President of the Centre for Excellence in Communications.
When, Where, How much?
November 14, 2013
CEC Training Room
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4
"The intimate and informal setting allowed us to engage in practical and beneficial discussions"
"The range of examples really served to clarify the theory"
"Both content and instructor are excellent"
Communicating Change and Transformation (G007)
WHY SHOULD YOU ATTEND?
Change has become a constant in most working environments. Organizations, whether in the public, private or voluntary sectors, increasingly find themselves in continuing states of complex change. And, the need to effectively and quickly communicate about change has for many managers and supervisors become a regular part of their organizational responsibilities. However, many managers and supervisors may not be aware of the range of tools now available to inform key internal and external groups and/or individuals about change.
"Communicating Change" has been designed to provide managers and supervisors with the tools, techniques and approaches to articulate, build and sustain support for all manner of organizational change.
WHAT WILL YOU LEARN?
This workshop will provide managers and supervisors with the skills and tools necessary to communicate successfully about and build and sustain support for change. Participants will learn about:
- Understanding the dimensions of change, including types of change and approaches to change;
- How to build and initiate change communications for internal and external stakeholders and audiences;
- Preparing communications that help organizations become change ready;
- The different change communications methodologies designed to engage key groups and individuals in planned change processes;
- Using communications to help people adapt to change;
- How to use change communications to address and shift an organizational culture;
- The range of options available to successfully move stakeholder and audience groups from adversarial to supporting positions;
- Communications approaches designed to limit resistance to change and information overload;
- How to communicate an organizational change vision;
- How to prevent under-communication and inconsistent messaging during a change process;
- Using communications to build and sustain trust; and
- How to build and implement a manageable and cost-effective change communications strategy;
WHAT WILL YOU TAKE AWAY?
- Workbook with checklists
- Exercises and handouts
FEDERAL GOVERNMENT COMPETENCY
- Engagement: Working effectively with people, organizations and partners
|8:45 - 9:30||Introduction: Defining the Concept of Change and Strategic Change Communications
|9:30– 10:30||The Pathology of Change: The Psychological Processes Individuals endure on the Road to Change
|10:30 - 10:45||Break
|10:45 - 11:30||On Being a Change Communications Strategist
|11:30 - 12:30||Case Study Exercise
|12:30 - 13:30||Lunch|
|13:30 - 14:00
||The Importance of Communicating a Change Vision
|14:30 – 14:45||Break|
|14:45 - 15:15||How to build a Change Communications Strategy
|15:15 - 16:00||Case Study Exercise
|16:00 - 16:30
||Tactics: Communicate Relentlessly
|16:30 - 16:40||Wrap-up and Evaluation