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BEST PRACTICES IN INTERNAL COMMUNICATIONS (G003)

Workshops > Government > Complete List > Internal Communications

WHY SHOULD YOU ATTEND?

This workshop is designed to tune up and strengthen understanding of, and skills in, various aspects of internal communications, as well as to bring examples of best practices from various organizations.

WHAT WILL YOU LEARN?

The workshop will focus on:

What is internal communications - principles, linkages and definitions
Key issues and drivers of internal communications
Diverse approaches to internal communications
What others do and do not and why
What works and what doesn't - Sine qua non of best internal communications practices
Importance of research, monitoring and evaluation
Linkages to external communication
An integrated strategic approach to planning, developing and implementing internal communications

Agenda
8:45 - 9:10 AM	Participant Introductions and Workshop Overview
9:10 - 10:30 AM	What is Internal Communications The Government of Canada Communications Policy Definitions, principles and linkages Issues and drivers of internal communications in the public sector "Impact mapping" Key challenges
10:30 - 10:45 PM	Break
10:45 - 12:15 AM	Internal Communications Approaches Addressing diverse communications needs From “HR” to “change” to “crisis communications” What systems do we use and when ABCs of internal communications approaches Exercise: Building an internal communications system
12:15 - 13:15 PM	Lunch
13:15 - 14:45 PM	Effective Internal Communications - Public Sector's Sine Qua Non What works What doesn't work How do we find out Do's and don'ts of internal communications research, monitoring and evaluation Exercise: Designing a cost-effective internal communications monitoring framework
14:45 - 15:00 PM	Break
15:00 - 16:15 PM	Integrated Strategic Approach to Internal Communications Internal communications matrix Linkages to organizational strategies and business plans Internal versus external communications Planning, developing and implementing internal communications Exercise: Developing an internal communications strategy for flexibility and change
16:15 - 16:45 PM	Wrap-up and Evaluation

Instructor

Josef Jurkovic

Josef Jurkovic is a CEC director and President of Paradigm Communications with extensive experience as a strategic communications, marketing and international public affairs specialist.

read bio

When, Where How much?

Date not set

Suite 205, 223 Colonnade Road
South, Ottawa

$ 675 (+ tax)

Register for a workshop

Online

By mail

The Centre for Excellence in Communications
Suite 214,
223 Colonnade Rd South
Ottawa, Ontario,
K2E 7K3

By email

registration@comcec.com

By telephone

(613) 233 2175

By fax

(613) 233 7617

E-mail Updates

Receive bi-weekly workshop schedule updates by e-mail

Testimonials

"Very useful and informative - stimulated my interest in internal communications"

"The group exercises afforded the opportunity of combining others' experiences"

"Helpful in my day-to-day job"