The 411

May 9, 2017
8:45 a.m. - 4:30 p.m.

CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4

$675 $472.50* (+hst)

*Sale price cannot be combined with other discounts.

Register


Meet the Instructor

Josef Jurkovic

Josef Jurkovic

Josef Jurkovic is a CEC director and founding partner. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing.

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Testimonials

"Small class size allowed for great discussion. Josef's knowledge and expertise was a pleasure to experience. Thoroughly enjoyed the course. I will be back for more training."

"Josef clearly has a lot of knowledge in the subject matter so I enjoyed hearing about his experiences and expertise."

"This course provided me with a good base for introducing best practices to my internal comms team."

"I liked the full range of practices presented as well as the individual discussions. It made it easy to get the big picture but also to see how it applies to me."

"Loved hearing what other organizations do/don't do in IC. Josef's insight was very educational. Leaving today with a lot of new ideas."


G096
BEST PRACTICES FOR
INTERNAL COMMUNICATIONS AND
EMPLOYEE ENGAGEMENT


WHY SHOULD YOU ATTEND?

The current environment is dominated by management efforts to ensure that all levels of employees respond to significant changes in their internal and external environments. In this context, the ability to harness internal communications and engage employees is a pre-requisite of successful organizational transformation, that is, transformation that reflects and effectively deals with the complex impacts of shifting economic, social and demographic realities.

This workshop is designed to tune-up and strengthen participants’ understanding of, and skills in, various aspects of internal communications and employee engagement, as well as to bring examples of best practices from diverse organizations.


WHAT WILL YOU LEARN?

The workshop will focus on:


INDLUDED IN THIS WORKSHOP:

Agenda
8:45 - 9:10 Introductions and Workshop Overview
9:10 - 10:30 What is Internal Communications
  • The role and benefits of an internal communications policy
  • Definitions, principles and linkages
  • Issues and drivers of public sector internal communications and employee engagement
  • Understanding and using "impact mapping" to drive internal communications
  • Key issues and challenges in internal communications and employee engagement

Exercise: Internal Communications and Employee Engagement Organizational Health Quiz

10:30 - 10:45 Break
10:45 - 12:15 Internal Communications Approaches
  • Addressing diverse internal communications and engagement needs
  • From “corporate” to “HR” to “change” to “crisis communications”
  • Different communications flows and applications
  • What techniques and approaches to use and when
Exercise: Participants will work in small groups to build an internal communications and employee engagement system
12:15 - 13:15 Lunch
13:15 - 14:45 Effective Internal Communications
  • What works
  • What doesn't work
  • How do we find out
  • Integrating internal communications and employee engagement
  • Do's and don'ts of internal communications research, monitoring and evaluation
Exercise: Participants will work in small groups review a case study scenario and to identify the right communications and engagement tools to be used
14:45 - 15:00 Break
15:00 - 16:15 Integrated Strategic Approach to Internal Communications
  • Linkages to organizational strategies and business plans
  • Internal versus external communications
  • Building an internal communications strategy and action plan
  • Planning, developing and implementing internal communications
Exercise: Developing an internal communications strategy for flexibility and change
16:15 - 16:45

Wrap-up and Workshop Evaluation

  • Participants will complete a short evaluation