ENSURING WEBSITE IMPACT: INTEGRATED ASSESSMENT, STRATEGIES AND METRICS (G029)

Complete List > Strategies and Metrics

WHY SHOULD YOU ATTEND?

You keep hearing your Website isn't effective. "We need to redesign." You're convinced your web presence needs to be changed. But - What to keep? What to change? And what to add?

So where do you to turn for a solution, or even find out what a solution should look like? Once you have redesigned your Website how do you know it is working? What should you measure and what actions do you need to take?

Start by asking 'how effective is our Website strategy'?

• Does your Website appeal to all your audiences?
• Does it draw people in and keep their attention?
• Does it make a convincing case for your programs, services and/or products?
• Are you generating enough traffic and online buzz?
• And, most importantly, are you getting the results you want?

Redesigning a Website is not just about revamping its look 'n' feel. Rather, it must aim at maximizing the site's performance.

However, embarking on a Website redesign project can be a daunting task. It is critical to manage the project effectively and efficiently from conception to launch. This includes not only making design and content choices, but also managing the initial site strategy, defining your users, conducting comprehensive market research, as well as designing, testing and launching the site.

This course is designed for Web managers, communications and marketing primes, Web team and for organizations planning a Website update. It will provide a structured and logical approach, which will lead you through the redesign process from start to finish.

WHAT WILL YOU LEARN?

You will learn the key decisions that you need to make and be introduced to tools and methodologies that are essential at each step of your Website redesign initiative.

• A structured step-by-step approach that saves time and money
• Experience a strategic approach to planning, developing and implementing a Website strategy.
• Translating your web objectives into actionable, results-oriented and focused projects
• Integrating your user experience as a key design input using personas.
• Understand and experience and how to perform a Website audit
• How to manage and organize your content
• Defining success measures (KPI's) for your Website

WHAT YOU WILL TAKE AWAY

• Comprehensive Website redesign plan
• Workbook with checklists
• Exercises and handouts

FEDERAL GOVERNMENT COMPETENCIES

• Thinking Things Through: Innovating through analysis and ideas
• Excellence: Delivering results
• http://www.tbs-sct.gc.ca/tal/kcl/ekl-eng.asp

Agenda Day 1
8:45 - 9:10	Introductions and Workshop Overview
9:10 - 10:30	Web Strategy Review Review Website objectives Aligning corporate and on-line objectives Managing the redesign project in your organization Exercise:  Introduce Case Study
10:30 - 10:45	Break
10:45 - 12:00	Website Audit Its purpose How to conduct a Web audit Best practice audit guidelines Review of the key elements of the Web audit Exercise: Case Study
12:00 - 13:00	Lunch
13:00 - 14:45	Discovery - Understanding your users User needs analysis and  - research and feedback Introducing Persons The persona creation process Exercise: Case Study
14:45 - 15:00	Break
15:00 - 16:30	Persona Creation Exercise Developing primary and secondary personas Persona template Exercise: Case Study
16:30 - 16:45	Review of Day One Key concepts introduced Participant feedback and comments Introduce topics for Day 2

Agenda Day 2
Agenda Day 2
8:45 - 9:10	Environmental Assessment Drivers impacting your success Competitive assessment – best practices SWOT Analysis Exercise: Case Study
9:10 - 10:30	Website Redesign Governance Developing and socializing your Strategic Plan Getting support and feedback Managing the redesign project in your organization
10:30 - 10:45	Break
10:45 - 12:00	Your Content Strategy What to change What to keep Site Map Information Architecture Exercise: Case Study
12:00 - 13:00	Lunch
13:00 - 14:00	Developing your Revitalization Implementation Action Plan Developing an effective communications strategy Working with design team Wireframes Exercise: case Study
14:00 - 15:00	Web Analytics Measuring your success Key concepts and technology review Exercise: Case Study
15:00 - 15:15	Break
15:15 - 16:30	Key Performance Indicators (KPI’s) Web Analytics as a business process Developing KPI”s Exercise: Case Study
16:30 - 16:45	Wrap-up and Workshop Evaluation Participants will complete a short evaluation