October 25, 2017
8:45 a.m. - 4:30 p.m.
CEC Training Facility
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4
Meet the Instructor
David Kardish, APR, is a founding partner and current President of the Centre for Excellence in Communications.
"The structured debate took me out of my comfort zone. I liked working in collaboration with other participants."
"The course content was delivered clearly and succinctly in an engaging manner. I'm always pleased with the course selection and delivery of courses from the CEC."
"Well organized and presented. Instructor was very knowledgeable. Good balance of classromm and breakout group time."
G091 - 1-day version
COMMUNICATING RISK AND
CONTENTIOUS ISSUES TO THE PUBLIC
WHY SHOULD YOU ATTEND?
This interactive professional development workshop has been designed to support individuals tasked with the responsibility of communicating risk to the public or preparing those who are responsible for delivering contentious information in controversial situations. Communicating risk to the public or providing information in contentious situations is not for the feint of heart! Today, organizational stakeholders, target audiences, detractors and critics are more knowledgeable and better equipped than ever before. Communicators need to be expertly prepared to develop and deliver oral presentations, answer hostile questions and effectively respond to the challenges posed by stakeholders, audiences and publics in highly charged and adversarial settings.
Communicating risk and controversial information to the public ensures that accurate, understandable and timely information is provided to those who need it most. Increasingly, all levels of government, private and voluntary sector organizations want to insure that they are the primary source of information on risk and/or controversial issues.
WHAT WILL YOU LEARN?
Communicating Risk and Contentious Issues to the Public will provide workshop participants with the skills required to learn how to prepare and successfully deliver complex information, debate controversial issues and maintain composure during aggressive questioning from hostile individuals and groups.
The workshop participants will acquire the following skills:
- Define and better understand the importance of communicating risk and contentious issues to the public;
- Design and implement arguments during a structured debate;
- Implement the steps required to participate fully in an outreach program on risk or contentious issues;
- Learn how to define, frame and present identified risks and controversial information to the public;
- Know how to prepare and implement a comprehensive messaging plan designed to reach selected stakeholders and audiences;
- Segment stakeholders, selected target audiences and publics into defined homogenous groups;
- Respond effectively to difficult questions using tried and tested techniques; and
- Maintain calm and continue to communicate in an effective manner while meeting with hostile individuals and/or groups.
WHO SHOULD ATTEND?
This highly innovative workshop will be beneficial for communications practitioners working in the private and voluntary sector and mid-level and senior government officers who regularly communicate risk or controversial information to the public.
WHAT WILL YOU TAKE AWAY?
In addition to the course workbook and exercises, you will also take away useful templates, handouts and references for additional reading.
Thinking Things Through: Innovating through analysis and ideas
Engagement: Working effectively with people, organizations and partners
Strategic Thinking: Innovating through analysis and ideas
Excellence: Delivering results
|8:45 - 9:15||Introductions and Workshop Overview
|9:15 - 10:00||The Basics of Communicating Risk and Contentious Issues
|10:00 - 10:15||HEALTH BREAK|
|10:15 - 11:30||Exercise — Participation in a Structured Debate
|11:30 - 12:15||Preparing to Lead or Participate in an Outreach Initiative
|12:15 - 1:00||LUNCH|
|1:00 - 2:00||Developing Oral Briefings and Presentations that Communicate Risk and Contentious Issues
During this interactive session, the participants will discuss the following:
|2:00 - 2:15||HEALTH BREAK|
|2:15 - 3:00||Preparing for Difficult Questions and Managing Hostile Audiences
|3:00 - 4:00||Case Study|
|4:00 - 4:15||Wrap-up and Evaluation