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David Kardish, APR, is a founding partner and current President of the Centre for Excellence in Communications.
When, Where, How much?
October 3, 2013
CEC Training Room
1900 Merivale Road, Suite 206
Ottawa, ON K2G 4N4
Storytelling: Creating and Communicating Compelling Narratives (G059)
WHO SHOULD ATTEND?
This one-day workshop has been designed for all communicators: professional and non-professional. In particular, it has been created for those who already understand the potential of stories and narratives and who would like to learn more about building better understanding and incorporating compelling narratives into their work.
Participants taking part in this dynamic workshop will have the opportunity to craft a three to five minute organizational change, internal or external communications story and to participate in an interactive storytelling sessions.
WHY SHOULD YOU ATTEND?
Stories and narratives are one of the most powerful tools available to us. They have the potential to educate, motivate and activate listeners from all walks of life. Stories and narratives are economical, reliable, easy to use and, most importantly, outcome-driven. A well-crafted story or political narrative has the power to transport the listener from a place of comfort and familiarity to an entirely new location where he or she is ready, willing and waiting to take action.
WHAT WILL YOU LEARN?
By attending this workshop you will better understand and become more knowledgeable about the role of stories and narratives in all aspects of communications. You will learn about the psychology that underlines all storytelling. And, you will learn how to differentiate the soft side of storytelling from punch-packing political narratives.
You will strengthen your knowledge and skills through presentations, discussions and case study exercises. The focus of the workshop will be on:
- Understanding the concepts of storytelling in internal and external communications;
- Learning about the psychology behind storytelling;
- Knowing how to use hard-hitting narratives to capture and sustain listeners’ attention;
- The role of the ‘Springboard Story’ in organizational change; and
- The skills and techniques required to enhance story creation and storytelling abilities.
WHAT WILL YOU TAKE AWAY?
- Workbook, handouts and references
FEDERAL GOVERNMENT COMPETENCIES
- Engagement: Working effectively with people, organizations, partners
|8:45 - 9:30||
Introduction to Storytelling: Once Upon a Time...
|9:30 - 10:15||
The Fundamentals of Story Telling and Communications
|10:15 - 10:30||
|10:30 - 11:15||
The Psychology Behind Storytelling
|11:15 - 12:15||
Storytelling Preparation Session
|12:15 - 13:00||
|13:00 - 13:45||
The Essentials of Story Preparation and Delivery
|13:45 - 14:45||
The Political Side of Storytelling
|14:45 - 15:00||
|15:00 - 16:00||
Taped Presentations and Feedback
|16:00 - 16:30||
Wind Down and Evaluation