the art and power of THE narrative: communicating through storytelling (G059)

Workshops > Complete List > Storytelling

WHY SHOULD YOU ATTEND?

Getting messages across to and engaging audiences is an increasing challenge in an age of information overload, complex issues and rapid change. The story narrative is a time-proven, powerful communications method of cutting through the noise, focusing on key information and providing understanding by explaining context. Stories infuse information with meaning for your audience external or internal, whatever its level and function and provide an entry point for engaging people in your message.

Stories, narrative, are a part of every communicator's tool kit as well as an asset for managers, human resource and other specialists transmitting corporate intentions and/or explaining policies, programs and their application. A well constructed and delivered story based on a clear understanding of the results you want to achieve and the audience you have to reach can move people to understanding and support better than long texts, overwhelming presentations and endless meetings.

Stories move us, exerting amazing motivational and emotional energy. Those who tell stories well have great impact.

WHAT WILL YOU LEARN?

The workshop will focus on:

• What is narrative? Understanding narrative basics.
• How to best use storytelling as an effective communications tool.
• Types of narrative.
• Key issues in creating effective and engaging narrative.
• What techniques work and what doesn't work in telling your story to your audience.
• How to map out effective narrative.

WHAT WILL YOU TAKE AWAY

• Narrative checklist: tips on how to create engaging narrative.
• How to effective use storytelling as a engaging communications tool.
• Resources: a list of resources to continue to grow your knowledge of narrative.