MEASURING COMMUNICATIONS PERFORMANCE AND SUCCESS THROUGH A PERFORMANCE MEASUREMENT FRAMEWORK AND STRATEGY (SK002)

Saskatchewan Workshops > Performance Measurement Frameworks

WHY SHOULD YOU ATTEND?

If you do not measure your communications, you will have no idea if your efforts are achieving the results you had anticipated! You will not know which of your communications initiatives should be adjusted, which should be replicated and which should be immediately ended. Monitoring and evaluation is the critical step in determining the success of your communications efforts.

Part of the federal government's modern management initiative – and in other jurisdictions and the private sector - is a comprehensive focus on results and the requirements to demonstrate and report on performance. The communications function must state the results expected and demonstrate the actual results obtained from the implementation of strategies, campaigns and activities.

WHAT WILL YOU LEARN?

This workshop provides communications professionals with the tools that they require to measure communications performance. Specifically, participants learn how to create results and performance indicators and clearly situate these within a comprehensive performance measurement framework and strategy. Participants also discuss and learn how to:

• Integrate performance measurement principles and practices into the communications planning, implementation and reporting cycle;
• Create and incorporate results/outcomes and performance indicators into strategic communications planning and implementation;
• Design and develop a Performance Measurement Framework, including a comprehensive logic model and associated performance measurement strategy; and
• Design simple and complex questionnaires, and use formal and informal focus group sessions to meet the information needs of communications practitioners.