ALBERTA MARKETING AND COMMUNICATIONS PROFESSIONAL DEVELOPMENT PROGRAM

Edmonton, Alberta, October 25 - November 5, 2010

The Centre for Excellence in Communications (CEC), The Centre of Excellence for Public Sector Marketing (CEPSM), Ottawa and Brown Communications Group, Calgary, are offering a series of professional development workshops for the Western Canada public and not-for-profit sectors in the context of the

Alberta Marketing and Communications Professional Development Program, Edmonton, Alberta, October 25 - November 5, 2010.

WHY ATTEND?

The Alberta Marketing and Communications Professional Development Program is an opportunity for communications and marketing professionals, executives and managers to enjoy focused and tested professional development and training. The eight courses available have been successfully delivered to thousands of public, not-for-profit sector and other participants. They provide learning that is conceptually rigorous and practical, and that can be applied immediately. Course content is specifically relevant to the challenges faced by Western Canada marketers, communicators and anyone working in related areas.

The Alberta Marketing and Communications Professional Development Program:

• Provides learning for individual career development and for building organizations’ leadership capacity;
• Offers tools, techniques and strategies to enable managers and their marketing and communications professionals to better serve the needs of their internal and external partners and effectively reach key audiences and markets;
• Helps strengthen organizations' communications and marketing capabilities;
• Offers access to professional development opportunities while saving costs and time and maximizing training budgets;
• Provides excellent networking opportunities and the chance to see what others in the same professional areas are doing.
  

WORKSHOP SCHEDULE

	Workshop Date	Price	Registration Status
Defining and Communicating Your Public Sector or Not-for-Profit Brand	October 25, 2010	$675	Closed for Registration
Strategic Social Media Engagement in the Public Sector	October 26, 2010	$675	Closed for Registration
Social Marketing Strategies and Behavioural Change: Translating Strategies into Action	October 27, 2010	$675	Closed for Registration
Low-Cost Marketing Strategies for the Public and Not-For-Profit Sectors	October 28, 2010	$675	Closed for Registration
Strategic Communications Planning: Critical Steps and Techniques	November 1, 2010	$675	Closed for Registration
Measuring Communications Performance and Success through a Performance Measurement Framework and Strategy	November 2, 2010	$675	Closed for Registration
Effective Messaging	November 3, 2010	$675	Closed for Registration
Competencies for Communications Professionals	November 4, 2010	$675	Closed for Registration

FEES

1-Day Workshops $675*
20% Group Rate Discount for 3+ Individuals from the Same Unit*

For each workshop, groups of 3 or more will receive a 20% discount off of the regular workshop fee for all but the first two registrations. Registrations need to be coordinated centrally by the relevant unit, with registrations # 1, 2, 3, etc. indicated in the additional comments section of each participants' registration. *Cannot be combined with other discounts.

NOTE: Organizational unit is defined as a Branch, Bureau, Division or Sector.

Rates
Regular Workshop Fee	$675.00*
Group Rates
1st and 2nd registrants	$675.00* each
3rd and 4th registrants	$540.00* each
Saving for 3 registrants	-$135.00*
Saving for 4 registrants	-$270.00*

Past Participant Discount

Any workshop registrant who previously participated in a CEC open workshop or registers for more than one workshop will automatically receive a 10% discount for each workshop beyond their initial registration. *Cannot be combined with other discounts.

IABC and CPRS Discount

IABC and CPRS members receive a 10% discount. Simply indicate that you are an IABC or CPRS member in the "Additional Information/Comments" box found towards the bottom of the online registration form. If you are registering by e-mail, phone or fax, please indicate to us that you are a member. *Cannot be combined with other discounts.

* Prices do not include applicable taxes